Game Launch Checklist
Everything to check before and after you publish: game, store page, fair monetization, safety, analytics and a launch-week plan.
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Everything to check before and after you publish: game, store page, fair monetization, safety, analytics and a launch-week plan.
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# Game Launch Checklist
*By Cube Burst Studios (CC0). Tick these off before and after you publish.*
## Game
- [ ] First 60 seconds are fun: players know what to do without reading
- [ ] Tested on phone, tablet, PC and controller
- [ ] No errors in the Developer Console (F9) after a full playthrough
- [ ] Data saves and loads (test leaving and rejoining)
- [ ] Settings: music/sound volume, low graphics mode
- [ ] Tested with 1 player and with a full server
## Store page
- [ ] Clear name players would actually search for
- [ ] Icon: bold, readable at tiny size, no small text
- [ ] 3–5 thumbnails (gameplay, not just logos), plus a video if you can
- [ ] Description: the pitch in the first line, features as a list, codes
- [ ] Correct genre and maturity questionnaire filled in honestly
- [ ] Social links (Roblox group, Discord, YouTube, TikTok)
## Monetization (fair)
- [ ] Game passes and products created, with icons and clear descriptions
- [ ] Odds shown for anything random
- [ ] Nothing that makes paying players win competitive modes
- [ ] Test every purchase in Studio (test purchases are free)
## Safety & rules
- [ ] Chat/text filtered (TextService) wherever players type
- [ ] No personal info collected
- [ ] Reporting/blocking works in any player-made content
- [ ] Follows Roblox Community Standards and advertising rules
## Analytics
- [ ] Track day-1 retention, session length and where players quit
- [ ] Funnel events: tutorial start -> finish -> first purchase
## Launch week
- [ ] Post a short gameplay video every day (TikTok / Shorts / Reels)
- [ ] Release codes (e.g. LAUNCH) to reward early players
- [ ] Reply to every comment and bug report in the first 48 hours
- [ ] Watch analytics daily; fix the biggest drop-off first
- [ ] Plan the first update within 1–2 weeksMORE
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